Coke Marketing Strategy

Being that Matt is from the home of coke (Atlanta) and I'm, well, addicted to it, we took a particular interest in Coke's new marketing campaign. Coke cans have recently been labelled with people's names. It makes it fun when you find your name (no Lydia cans so far), find obscure friend's names (I was excited to be my childhood neighbor Brendan for the day), or realise you are far from home (heavy Asian name influence).

Coke must have realized that the *my name, my Coke* campaign was slightly selfish. Recently, "Share a drink with your ______ " cans have started sprouting up. To the chagrin of my work colleagues, I got really excited and touristy when this popped out of our vending machine:

In addition to the fact that Australian Cokes are made with pure sugar (corn syrup in the US), this is just one more thing to love.

Also - I'm writing this post from a Blogger app on my phone! Hopefully my new smartphone (more on that to come!) will help increase my *ahem* slightly lacking frequency of posts.