Wednesday, June 15, 2011

On the topic of beer...



This ad has been circulating the interwebs lately, self-proclaimed as the "Most Epic Beer Commercial Ever." Sigh.  The ad hails from Hahn Brewing Company, an Australian brewery located in Camperdown, NSW (according to Google maps, just outside of Sydney), for its "Super Dry" American adjunct lager.  For those not aware, American adjunct lagers are lagers made with proportionately less barley than their full-lager cousins, instead opting for cheaper fermentable alternatives, such as sugar, corn, or rice.  While the DeLorean monster truck and beer-filled tiger are pretty awesome, it appears that the beer itself is not. Similar to Miller, Coors, and Bud, it looks like this brewery is better at making commercials than actually brewing beer.  Perhaps pouring the beer down a series of plastic trophies doesn't do wonders for its taste.

Nonetheless, I have to hand it to the Aussies for the commercial's vogue entertainment value.

No comments:

Post a Comment