This is awesome- it's a public service ad in display, created by our neighbors to the west, the state of South Australia. It's both a work of art and a public service ad.
Although this ad was created by the Motor Accident Commission (MAC), the Transport Accident Commission (TAC) here in Victoria also puts on some pretty cool public safety ads. This billboard can be found around greater Melbourne:
Admittedly, as a roadside sign, it could actually cause more accidents than prevent them- on more than one occasion, I've caught myself trying to process the image than focus on the road. Don't look at it for more than a minute, or you may have an aneurism.
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